Any business that doesn't have an online presence these days is going to fall behind, and this even applies to local businesses as well. The one thing that people tend to forget though, is the fact that just having a website or Twitter account isn't enough. Businesses that don't focus on SEO will have a hard time getting eyes on their web properties, and as a result, have a hard time getting people into their sales funnel. Luckily, finding good Austin SEO companies can help.

Local, National, or Worldwide?

To find the best Austin SEO company a business first needs to understand just what kind of SEO they want. Do they need SEO that's targeting a strictly local audience? Or do they need SEO that will target national, or even worldwide customers? There are a lot of factors to take into consideration here, such as whether or not the business is local only, and any laws that may prohibit international sales.

The good news is that SEO companies can help answer these questions and make the decision an easy one. They can advise businesses on a wide variety of topics,and help them to expand their online reach exponentially.

On-Page And/Or Off-Page

The most basic form of SEO comes in two varieties: on-page SEO,and off-page SEO. The major difference here is in how each is approached, not really the result that they provide. Both are essential when it comes to pushing a web property up the rankings of a search engine.

On-page SEO is when a business optimizes their website itself. This consists of things like keyword density, meta data, and other factors that can easily be influenced by an SEO company.

Off-page SEO is more simplistic in idea, but often times a bit harder in execution. Basically off-page SEO is how many external links that a web property gets, and how valuable they are. For example, 100 links from relatively unknown websites may not be worth as much as a single link from a super popular website. Quality is just as important, if not more so, than quantity when it comes to off-page SEO. As for which strategy a business decides to peruse, this is often times best left up to the SEO firm which can advise on which course of action would be best.

Becoming Mobile Friendly

Going back to on-page SEO, one of the most critical factors for websites these days is whether or not they're mobile friendly. This is because most people do searches on mobile devices these days such as phones and tablets. Because of this, Google will push mobile friendly sites up the rankings, while other sites get pushed down.

Any SEO company that knows what they're doing will make sure that they convert their client's website to being mobile friendly. This actually isn't that hard to do in most cases, it really just depends on the framework of the site itself. In any case, upgrading a site to mobile friendly will likely result in an immediate improvement in search engine rankings.

Choosing The Right Company

Austin SEO companies specialize in a lot of different SEO techniques, so picking the best one often times means picking the one that's best for a business' specific needs. This means that it is best to consult with the company first, find out what needs to be done, then consider whether or not the company is a good fit. This will also help businesses to save money as they can get price quotes, and make sure that they're not having the SEO firm do work that isn't particularly needed in their case.